Marketing for
new law firms
Marketing matters.
Marketing for new law firms often takes a back seat in the excitement of setting up your legal business. It shouldn’t.
Law firm marketing involves understanding your customers’ needs and promoting your legal services to them using a variety of media. All of this is essential if you are to build new business and ensure consistent cashflow.
The minimum requirements.
These are just a few of the things you will need to consider:
- Strategy: a clearly defined marketing strategy that includes all relevant elements of the “mix”
- Website: a responsive website which sets out your stall effectively and appeals to your desired client base.
- SEO: having a good website is one thing but if it’s not appearing in Google, it is of little use. That’s where Search Engine Optimisation comes in.
- Local SEO: General SEO is a must, but if you intend to operate within a specific geographical area, local SEO is just as important.
- Content marketing: blogging with relevant posts on your website is an important way of keeping it fresh and attracting new clients.
- Google ads: this is a sure-fire way of getting your firm at the top of page 1 on Google but needs careful management and a dedicated budget.
- Social media: clients and prospective clients use social media, so it makes sense for you to be seen on it – link your blog posts to it regularly.
- Email: perhaps not suitable for generating new clients but essential for keeping in regular touch with existing and past clients who are your most straightforward source of new business.
- CRM: Looking after existing clients is the best way to build long term relationships. Your practice management software should include a flexible client relationship module.
- Traditional methods: it’s not all about modern, technology-based tools. Good old direct mail, networking and periodic relationship calls to clients have their place.
- Dedication: marketing for new law firms is not a one off. You should devote a regular amount of time each week to it.
Know your limitations.
That was just the short list and it may appear overwhelming at first glance. So, don’t try to do everything on your own.
When it comes to web design, SEO, online advertising and many others, it pays to use experienced service providers. Preferably ones that have a long track record of delivering to the legal profession.
For further advice and guidance on marketing for new law firms, take a look at LawWare’s blog.
Let LawStart help.
At LawStart, we have a range of preferred suppliers who can assist you with all aspects of marketing for new law firms. All have been in the business for many years and are specialists in the legal services market. We will be happy to put you in touch with them.
Members of our team can also provide you with initial marketing startup advice and direction free of charge. If you are ready for lift of, contact us by clicking the button below.
Let’s start a conversation…
If you are seriously considering branching out on your own, please contact one of our professional advisors. We have years of experience working with new start law firms and will be happy to provide practical advice and a no commitment assessment of your needs.